But where is the ROI?
Earlier today we produced a great example of the ROI that comes from Social Media. One of our Executive package clients received a tweet about an hour before they were open for business. It was a simple tweet, implying that this person was hungry and there was a lot of food talk going on within the office. A quick-witted response from our client (us) was sent within minutes suggesting that talking more about food may help. In this same response we asked a few questions that related to our clients menu. This innocent single tweet had now turned into an actual conversation about our clients menu and soon after, this person was including their office mates in on our twitter conversation. Within 15 minutes of the initial tweet, our client had conversed with 5 different people from this same office, and convinced them to come up and visit our clients location for lunch. Wow!
But this success story isn’t new. This happens daily and, in my opinion, represents the real ROI of Social Media, the conversation. If you knew that spending 15 minutes on Twitter chatting about your own menu would drive these results, would you do it? Probably. But what if I told you that this 15 minutes could happen anytime? Maybe at 6am, maybe at 11pm, you wont ever know. Can you be ready to stop what you’re doing at any point and engage in a conversation over twitter and essentially be on-call? Well, if your business is going to be successful in your Social Media campaign then you should be. The payoff is there, you just need to work for it.
Lucky for you, we are here. We manage accounts and seek out these conversations on behalf of our clients. Sometimes we talk breakfast at 7am, sometimes we talk drinks at 11pm, but all your patrons will know is that your business is chatting with them. We build the personalities behind your businesses accounts and create conversation to bring you more customers. Simply speaking, this is how you get an ROI from Social Media.
Interested in our services? Please call us for a FREE consultation. 602.790.7392
