Get Outta My Head

First let me say that I am sorry I haven’t blogged in a very long time. We at Get Outta My Head have found ourselves to be very busy with managing accounts, planning our growth and predicting where the future will lay with Social Media. So much time has been spent with managing our growth as a business that we have neglected our own Social Media voice as well as updating our site for your reading pleasure. But from my point of view, this has been a good thing.

One topic that we have been debating lately is the notion that, if your business isn’t using Social Media, you will be left behind. As a Social Media advocate, I feel that this statement warrants some truth but is mostly part of the Snake Oil used to grab your attention and join in.  So, where is this separation between truth and snake oil? Well, this comes down to opinion but I imagine that digging deep down, the ethical Social Media advocates would find some similarities with my thoughts.

So, your business has been approached by someone who claims to be a superstar professional with Social Media. They propose to you that if you don’t get on the bus, you will be left behind. They promise X amount of Facebook “likes” per day and flaunt their extensive network which has X amount of connections that will boost your Twitter followers. It simply sounds amazing and is so full of catchy buzzwords that there is just no way you could pass up on this offer. But wait, isn’t that what a salesman is supposed to do? Get you to buy in on something that you don’t currently have… or may even need. Are you surprised? So to this I say, don’t believe the hype! The Social Media hype! Don’t let someone tell you that you need this. Don’t let someone tell you that without Social Media your business will fail.

But wait, didn’t I also suggest that there some truth to the thought that your business does need to be part of the Social Media explosion? The simple answer is YES, you do need Social Media! The more complex answer is, YES, you do need Social Media… but only if you are prepared to do it correctly. The reason why you should not let someone tell you that you MUST use Social Media is simply because, if you don’t understand it, it’s not going to work for you. In fact, it could even hurt your business. Imagine if you saw the same commercial on TV twice in a row. How about three times in a row. Now the commercial has been going non-stop for the past 20-minutes and you can’t change the channel. How would you feel about that business? It’s probably not the businesses fault but chances are you would have found a way to shut it off and had a bitter taste about that business.  And sadly, you probably would have never thought about how it was the company that was asked to play the commercial as being the problem. This, I’m afraid, is some of the same style tactics that are being done by too many of the Social Media “professionals” that businesses are outsourcing to. And guess what, people are shutting these businesses off just as fast as that never-ending commercial. Why, because the business owner didn’t know enough about Social Media to understand how it should work. Now, I don’t mean to suggest that each person becomes a Social Media guru before they can have a successful campaign. What you do need to understand is enough to ask; Why it is important for your business. How can you follow-up on its progress. Why is slow and steady not a bad thing. But most importantly, you need to take an interest in it. If you are not at least interested in your Social Media campaign, you may as well not start one until you are. And hopefully, this is before the bus leaves and you get left behind.

Social Media may not be here to stay but it’s here now. Now is what we live in and now is the time to start. Call us to a free consultation on how Get Outta My Head can assist your business with creating your Social Media strategy.