Are we really all Social Media Managers?
In a few days Get Outta My Head will be 1 year old. I honestly can’t believe it since it seems to have gone super fast. So much has happened for the better in the Social Media world over the past year it makes it hard to look back and remember all of the cool advancements. One thing that hasn’t changed over that year is our philosophy on being Social Media Managers.
Hey that's cool, I do Social Media stuff too!
Get Outta My Head was created to be the personality behind your Small Business Social Media accounts. We are not marketers, we are not sales, we are the voice. We originally labeled ourselves as Social Media Managers because, well, there wasn’t anything else that made sense a year ago. Now, with all of the other Social Media Managers that are out there, we are all becoming lumped together. Over the past year we have met some amazing talent in the Social Media industry. (We have also seen a lot of amateurs claiming to be professionals.) We have seen people take classes to get “certified” in Social Media and we have seen “professional” companies that don’t even respond to their own Facebook pages. Yes, we are all falling into that same group. So to break out of that mold we need to all show our successes and our clients successes to prove that we are part of the A-team. But this doesn’t work for Get Outta My Head. We are the people with no face, in the shadows, behind the curtain. We are… The Wizard of Oz? So really all of our successes aren’t actually ours, they’re our clients. We don’t want anyone to know that Get Outta My Head is the potentially the voice that you have been talking to on Facebook or Twitter because it would ruin the illusion. Since our success may not be transparent, how do we catch new clients in a sea of qualified and unqualified Social Media managers? We have to change their prejudged minds about what we do. Sure, we still manage Social Media accounts (aka Social Media Managers) but should we be lumped into the same group as the strategists, the marketers, or the professional amateur? Not really, considering that we all provide different services.
So what do we call ourselves then? If Social Media Manager has become so vague with what it conveys then its time for Get Outta My Head to separate ourselves from the herd. So, while we begin the process separating ourselves from the Social Media Manager title please remember, when all of your Social Media training is completed, after all of your strategies have been created, and when you get caught up in running your business, we are here to keep you Social Media accounts active. When your clients feel that Social Media doesn’t work, when they say they just don’t have the time, and if your company doesn’t have the time to create content and supply timely responses for clients accounts on their behalf, we are also here to be outsourced to. We are the personality behind your Small Business Social Media accounts. We are not marketers, we are not sales, we are the voice. We are the Wizard of Oz!
I love how you write from the heart and the reality of the social media world. You are the wizard behind the curtain. Social media is growing and changing like crazy and for some hard to keep up with. It’s exciting to see more and more companies finally realizing they need to engage their audience or their audience will fade away and go to someone else who will give them the time and service they desire. Customers no longer want to be a number. They want want good old fashioned customer service. Congratulations on being a year old.
Wow! Thanks for the kind words Carol!